TikTok
01 / 03Hook
Cold-open with a single punchy pain line, then hard-cut to the punch — the first 1.5s carries the whole retention curve.
Captions
Burned-in captions, one line per beat
Source
Hearthline Bakery founder vlog (60 min → 28s cut)
Samples
Three real cuts, none from stock.
One TikTok, one Reel and one Short — each pulled from a real long-form piece (a podcast, a livestream, a founder vlog). Each card annotates the hook style, the caption treatment and the source clip it was cut from so you can read the work, not just watch it.
★ Most cut
Reels
02 / 03Hook
Pattern-interrupt with a B-roll title card, then drop into a single captioned line per beat to keep the retention curve flat.
Captions
Burned-in captions with a B-roll title card
Source
Kitchen hobby podcast, ep. 12 (45 min → 31s cut)
Shorts
03 / 03Hook
Open with the FAQ question itself, then run a 3-step visual sequence and close with a teaser line that pulls viewers into the next clip.
Captions
Stacked captions over a 3-step visual sequence
Source
Reelcandy internal livestream (90 min → 39s cut)
Want a sample of your own?
Send a link to a long-form you’ve already filmed. We’ll cut one for free.
Drop a podcast, livestream or founder talk and we’ll come back with a first cut on us — same hook + caption style, no sales call.